Ermenegildo Zegna, the world leader in luxury ready-to-wear for men has initiated a collaboration with the Italian brand Ducati, famous for its state-of-the-art performance motorbikes to launch and promote the new Z Zegna fragrance.

The two prestigious Italian brands first collaborated on Z Zegna new fragrance advertising visual where the Ducati Black Monster plays a leading role.

Zegna and Ducati were bound to meet as they both represent excellence in their respective fields. The Ducati Monster is considered to be an object of extraordinary style, a true fashion icon in the two-wheeled world. The Z Zegna fragrance embodies a sporty, chic and fashionable masculine style.